Noonan authors paper on adoption behavior of energy efficiency

October 06, 2015

Doug Noonan, Director of Research at the Institute, co-authored a research paper on factors that affect adoption behavior for residential Heating, Ventilating and Air Conditioning systems, including house characteristics and other economic and contextual factors. The paper, “Economic, sociological, and neighbor dimensions of energy efficiency adoption behaviors: Evidence from the U.S. residential heating and air conditioning market,” was published in Energy Research and Social Science.

The study, which draws on a data set of house sale records in the greater Chicago area from 1992-2004, show that attributes of the building stock and demographics influence adoption decisions of both homeowners and developers. Noonan found that adoption decisions for existing homeowners appeared to be driven by different factors than sellers of newly built homes. For example, developers’ adoption choices were guided more by structural features of homes, while existing homeowners’ renovation decisions were significantly influenced by their neighbors’ decisions.

The results highlight a need for more research into the social context of energy efficiency investment.

Read the article here - Economic, sociological, and neighbor dimensions of energy efficiency adoption behaviors: Evidence from the U.S. residential heating and air conditioning market